Local SEO for Dutch businesses: what works in 2026?

Local searches such as "software developer The Hague" or "website development Rotterdam" remain relevant for Dutch service businesses. Google understands local intent increasingly well and combines business profiles, organic content, reviews, technical signals, and location information. Businesses that want to be found locally need more than a website with a city name in the title.

Google Business Profile as foundation

Your Google Business Profile remains an important foundation for local visibility. Keep categories, opening hours, descriptions, services, and photos up to date. Respond to reviews and make sure name, address, and contact details are consistent with your website and other listings. For B2B service businesses, consistency is especially important: search engines must understand who you are, where you operate, and which services you provide.

Local landing pages

For each region or city relevant to your services, you need a separate landing page with local search terms, a local reference, and consistent NAP (name, address, phone number). Generic city pages without unique content don't rank; pages with specific local relevance do.

Structured data: LocalBusiness schema

Search engines read structured data (JSON-LD) faster than plain text. A correctly implemented LocalBusiness schema with address, service area, and opening hours gives Google certainty about your local relevance — and increases the chance of rich results.

What Qovre does differently

We combine technical SEO (schema markup, Core Web Vitals, internal link structure) with local content optimisation. Every page we build has a measurable ranking objective, not a vanity metric.